OMEGA spent many years searching for the perfect Collins Street location for their first Melbourne CBD boutique.  Originally built in the 1920’s, this building had suffered several superficial refits over the years. The first fitout for OMEGA was carried out in 2016 and included making the ground floor accessible and providing quality back of house areas.

In 2023 the retail areas were completely refitted to reflect OMEGA’s current global standards. This included a revised mezzanine with a VIP area overlooking a mirrored, double height entry space featuring a spectacular chandelier. The street awning was replaced and the shopfront raised to provide greater visibility and visual merchandising opportunities.

Operational standards, traffic flow, branding and customer experience were all improved with this major refit.

The first Longines boutique in Brisbane is within the Macarthur Centre, facing luxury retail mecca; Edward Street.

It is the second Australian boutique with Longines new global boutique design concept. This fresh, contemporary concept conveys the brands’ long association with exploration, aviation and equestrian pursuits.

BrookingHarper prepared a comprehensive pre-Concept Design Report on which the Concept Design, prepared by Studioforma in Zurich was based. We then prepared local documentation, tendered the joinery and fitout and coordinated the delivery of the project.

The joinery was supplied by Ramvek and Alexander Interiors were general contractors for the fitout works.

This beautiful boutique underpins the strength of the Longines brand and makes a positive contribution to Brisbane’s luxury retail scene.

BrookingHarper’s first ever OMEGA boutique was delivered at Crown Casino, Melbourne in 2011. In 2020 the site was refitted in OMEGA’s latest Global Design Concept.

The space was simplified by removing an underused mezzanine, which created a double height VIP area incorporating a dramatic feature chandelier. The shopfront was replaced to take advantage of the additional height and new window displays.

BrookingHarper worked closely with OMEGA’s Swiss HQ and Local Teams, Crown’s Retail Team, Overseas Suppliers and Local Contractors to achieve this spectacular result.

In 2021, Longines launched a brand new global boutique design concept. This fresh, contemporary concept conveys the brands’ long association with exploration, aviation and equestrian pursuits.

Following BrookingHarper’s delivery of Longines Boutiques in QVB, Sydney and Collins Street, Melbourne we were thrilled to work with this new concept at Australia’s premier shopping centre.

We coordinated the concept and documentation, which were prepared by Studioforma in Zurich and tendered and coordinated the delivery of the project.

Against recent trends, the joinery and fixtures were manufactured locally by Ramvek, who also undertook the fitout.

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This OMEGA boutique sits in Westfield Bondi Junction’s Super Premium zone, adjacent to Tiffany, Chanel and Louis Vuitton.  It is the refit of a project first carried out by BrookingHarper in 2014.

Applying OMEGA’s current global brand standards, the boutique is more open to the mall and effectively conveys promotional campaigns. The lighting, materials and details support and enhance the brand values and the fixtures provide superlative merchandising and promotional opportunities.

OMEGA’s new Global Retail Design Concept was launched in Australia in November ‘18 in Edward Street, Brisbane.

The concept features cream stone finishes, highly detailed zebrano wood fixtures and ruby, charcoal and gold accents.  The 250 sqm store features a VIP area, elegant helical staircase to the first floor, comprehensive Customer Service facility and Event space.

BrookingHarper worked closely with OMEGA's Swiss Design team to develop the concept, prepare local documentation and to coordinate the sourcing and delivery of the project.

OMEGA’s Martin Place, Sydney Boutique is the largest in Australia. It comprises a Retail zone, Customer Service area and a private VIP room, which is a new feature for the brand.

A refit of a previous project carried out by BrookingHarper in 2016, this new boutique provides greater engagement with customers, more transparency into the boutique and clearer messaging.

The lighting system is the most advanced and sophisticated ever used in an Australian Luxury boutique and the chandeliers provide an eye catching feature in the space.

Tudor’s second Australian boutique is in the heart of Sydney’s luxury retail precinct. Operated by The Hour Glass, it expands upon the elements introduced in the Melbourne boutique.

The dramatic black ceiling, suspended lightbox feature and library alcove all support this youth orientated brand.

Working with Tudor’s Swiss design team, The Hour Glass’ local team and Alexander Interiors shopfitters, BrookingHarper researched, documented and coordinated the delivery of this beautiful new boutique.

Tudor’s third and largest Australian boutique recently opened in the heart of Brisbane’s Edward Street luxury retail precinct.

This boutique reflects Tudor’s international brand standards as applied to the Melbourne and Sydney boutiques but adds new features and elements.

The interactive table has a ‘try on’ feature and Tudor watch manufacturing information. A surfboard ridden by Tudor brand ambassador Nic Von Rupp is on display and there is a full service bar for customers.

The shopfront features Tudor’s iconic red lattice treatment, incorporating dramatic lighting effects.

Working with Tudor’s Swiss design team, The Hour Glass’ local team, global suppliers and Barrett Group shopfitters, BrookingHarper researched, documented and coordinated the delivery of this spectacular addition to Brisbane’s luxury retail scene.